Domain names are passports for
conducting business on the internet.
The internet uses very unfriendly numbers like 192.168.0.1 to get
around, domain names are a means of associating these
hard-to-remember
numbers with easier-to-remember names.
Domain names are
broken up into a number of components.
|
www. |
your name. |
com |
.au |
|
www. is not part of the domain name |
your name |
type of domain |
country |
US domain names do not have a
country part, often non-US companies
set up a .com name instead of, or in addition to their country
domain.
The types include .com.au
for business entities, .edu.au for educational bodies, .gov.au
for government bodies, .net.au for internet service
providers, .org.au and .asn.au for non-profit
organisations and
association, and .id.au for individuals.
Your domain name gives you
recognition on the internet. Another
aspect not many people think about is that it gives you
portability.
You may have seen many email addresses like
sarah982z@ozemail.com.au which include the Internet Service
Provider's domain name, the problem with this type of name is that
if you decide to change from one ISP to another then you lose your
email address which may have become an important link to your
business/electronic life. Unlike phone numbers there is no
directory assistance, or recorded message telling you what the new
email
address is, the email is just sent back as user unknown - end of
story. A name like
sarah@smith.id.au or
info@mybusiness.com.au
can be transferred to different ISP's.
Another reason to register your
domain name now is so that
someone else doesn't register the name before you. Names are
issued on a first come first serve basis, and unless you can
establish
that someone infringed your trademark then there is probably
nothing
you can do if someone else gets your domain name before you. Even
if you don't expect to have a website or even use email for some
time
it is still better to have your domain name sitting in the wings
for
when you do.
No. When you register a company
or business name you do not get
the bricks and mortar, the office space or the shop front.
Similarly
the registration of a domain name only establishes an identity, it
is
up to you who you delegate the name to. Your Internet Service
Provider will generally provide you with mailboxes, and perhaps
even webspace, which you can give descriptive names such as sales@mybusiness.com.au,
or www.mybusiness.com.au.
This is not a straightforward
question as it depends very much on your needs and business
profile.
If the domain is for personal
use, a .id.au domain would most likely be appropriate. You could
have your family website at
www.familyname.id.au and email address for each member of the
family (for example,
john@familyname.id.au
sarah@familyname.id.au and
littlemary@familyname.id.au )
If your domain name is for
business, and you are trading internationally then the .com may be
more appropriate, however if your operations will be based in
Australia the the .com.au will probably suit you better. There are
some special risks associated with .com names since the US
government enacted their cybersquatting rules in Dec 1999, you
could find yourself facing U.S. courts if a claim is made to the
name by a US corporation, and potentially have the name withdrawn
from you. Some legal advice has been to always perform US and
Canadian Trademark searches, and if the name doesn't infringe then
to register a trademark to protect yourself. The .com.au names
have the benefit of being more easily found in popular search
engines like Alta-Vista (GoEureka), ANZwers, Yahoo.com.au etc
which allow you to select Australian content rather than scanning
the entire world.
You should decide upon the type
of domain you desire. .com and/or .com.au for business and .id.au
for private. Then check the availability of your preferred name
on our search
page.
Your registration of a .au is
valid for two years, and a .com from one to ten years. Both types
of names must be renewed when they expire. Failure to renew the
registration will result in the name being withdrawn. Generally
you will have delegated the domain name to an ISP so they will
generally be handling the renewal.